Search Engine Optimization Tips for Your Online Business

When you need to get your business website noticed on the Internet, but you aren’t quite ready to hire Capas Hub for all your SEO needs, there are several things you can start doing now that will help your online presence in the long run.

Search Engine Optimization TipsToday we wanted to offer you some free search engine optimization tips that you can start doing on your own to help build your website into the solid foundation it needs to make it’s mark online. Think brick by brick marketing.

Remember, when it comes to the online highway, your #1 goal is new traffic, customers and ultimately sales. The most effective way to make that happen is by boosting your search engine visibility.

Front page rankings on search engines takes know-how, hard work, effective marketing and careful execution, but there’s no reason why you can’t start introducing some of these search engine optimization tips into your website activities.

Create High Quality Content that is relevant to your core website topic/category/business.

We cannot stress enough that Content is King.
Content is worth it’s weight in Gold.
Content is the Chariot to all good things online.

Search Engine Optimization TipsOk, you get the point. We put a lot of value on content and just so you know…so do the search engines.

The whole purpose of Search engines is to provide quality suggestions to their users when someone needs information. Which means they are constantly crawling websites looking for the most relevant and quality content they can find about very defined topics.

Feed the search engines (and your customers) what they are looking for.

  • Update your old content
  • Add new content that keys in on what your potential customer would be asking the search engine to show them. Example: You own a boat shop. An indirect marketing piece of content you could write would be “Best Boating areas in Knoxville”

Keep new and interesting content coming consistently on your website and you’ll give those search engines a reason to keep crawling your website.

Google Up:

Register your Business with Google Maps, Google+ & Get Your Google Authorship for your website. This really helps with your local marketing and let’s face it…anything we can do to gain Google approval can’t be a bad thing.

Our Search engine optimization tips wouldn’t be complete without mentioning Social Networks:

People are spending more time than ever on social networking sites like Facebook, Google+, Twitter, Pinterest and many more.  It can be REALLY overwhelming to effectively use them all on our own, so we suggest if you’re just starting out, go with a Facebook page and start building a base there. Remember, the word Social in social media. No one will follow your account if it’s purely
self promotion. Make it fun, engage with the people who take the time to make comments and enjoy the benefits.

Remember, between the mingling and interaction with your customer base on social media, all roads should lead back to your website  whether it’s directly or indirectly. Be sure to include your website URL on any of your social media accounts profiles and learn the fine art of linking in status updates.

Social Media Tip

Brand Awareness & Quick Tip: You probably don’t want to devote 5 hours a day monitoring 20 social media accounts (neither do we) but if you haven’t already, go get your business name on every possible social media site available. Stash them away for now, use them someday or never, but rest assured knowing no one else can grab your business name.

We know there’s a thousand things to do everyday when running a business, but we hope these search engine optimization tips give you a couple of ideas of how you could effectively use your time to market your business online.

When you’re ready to take your website to the next level, we’re here for you!