Today we wanted to offer some tips on SEO for Small Business because we know you really have to watch your pennies and invest your time carefully.
Now more than ever, the Internet has leveled the playing field when it comes to Small Businesses competing with bigger companies. With an efficient and effective online marketing strategy through the use of SEO for small business you can increase your customer base and bottomline.
There’s an old business saying that still rings true — You either invest your time or your money — in any business endeavor. If you aren’t ready or in a position to hire us for all your SEO and marketing needs, then there are definitely some strategic actions you can take today to start building a solid foundation for your online presence.
Here are some tips on SEO for Small Business that you can start working on today.
Content is SEO GOLD.
Search engines want to serve up the most relevant, up to date and quality content to the people who use their search engines and they are constantly at work looking for the best information out there. You can do your part by adding interesting content to your website that not only the search engines would love to find but the customers you are hoping to attract would enjoy.
Take a look at your current website. When was the last time the information was updated? Is the content clearly defined and relevant to the type of Business you offer? If you feel like your website could use more information try:
- Write about upcoming events or special interactions you’ve had with customers
- Record interviews, conversations and product reviews then post them on your site
- Use support emails and turn them into FAQ pages
- Shoot videos of your products and services then post them on your website
Make your site visitor friendly.
The first goal is getting visitors to click through to your website through:
- Social Media
- Authority Links & More
The second goal is keeping them there when they arrive by giving them:
- Optimized Website Design (responsive to all screen sizes)
- Visually Appealing
- Easy Navigation
- Useful Content & More
If you aren’t sure whether or not your website is visitor friendly, ask a friend or family member to visit and give you a user experience report. They can give you suggestions that may be easily changed. You can also add programs like Google analytics to your website that will track the actions of visitors. If you have a really high bounce rate than you know you’re losing your potential customers before you’ve even had a chance to connect with them.
Optimize the use of internal linking.
Most website owners underestimate the power of internal links. Make sure to research old posts and link them to your latest articles. This strategy helps a lot in terms of SEO and creates a better user experience. It encourages visitors to stay on your site longer and it gives them the opportunity to get to know your company better. Create an effective linking architecture on your website by adding site maps, creating a related posts list, as well as a popular posts list.
Create a Website & Content for People . . . not computers, algorithms, bots, spiders and alike . . .
Remember that the ultimate goal is connecting and keeping your potential customers. You want to connect with people and satisfy popular search engines through excellent SEO work. When a consumer visits your website, they have a need and want to read interesting and informative content. They do not want to read a page that is filled with technical jargon and stuffed with senseless keywords.
Content that is great for people is exactly what the search engines want to serve on the front page to their users. It’s a win-win for everyone.
We hope these Tips on SEO for Small Business helps you get started in building a solid foundation for your online success. When you’re ready to take your marketing plan to the next level, give us a call!